Taylor and Evite have partnered up for the album release of both "1989" and "reputation".
In 2014 and 2017, Evite has designed special invitations for both the "1989" era and the "reputation" era. In return, Taylor is promoting Evite on her social media and her website and is encouraging fans to throw an album listening party on its release day and to
invite friends using the themed invitations from Evite. If you send a Taylor inspired invitation you get access to exclusive content.
In 2017, Taylor released an exclusive clip of her cats Olivia Benson for Evite.